Marketing

In our modern world of competitive consumerism, how companies encourage their customers to pick their brand is becoming increasingly important. The true scale of the marketing industry is extraordinary, with some surveys suggesting that the sector is estimated to be worth over $1.7 trillion. Effective marketing builds brand awareness, increases sales and engages customers – if you wish to be part of this booming industry, why not check out what opportunities there are out there.

Marketers don’t just look at people but also data; they use information about customers and apply this to the services and products they sell to make them more appealing. They can be found in nearly every industry, working to ensure that their brands reputation is maintained. So, if you’re looking for a career where you can put your creativity, analytical abilities and people skills to the test, the marketing industry will be sure to have a role to suit your skillset.

As technology develops and our choice of media becomes ever more diverse, your chance to specialise and work in one specific channel and become the top of your field. If you’re looking for a chance to climb the ladder, you could also consider becoming a chartered marketer – this will give you an advantage against other candidates and show you mean business.

What options can I take for a career in marketing?

Work Experience

Though marketing roles are widely available across most sectors, when it comes to finding a specific marketing apprenticeship opportunity or work after university, you’ll face strong competition. Work experience in marketing will go far in making you stand out from the crowd to potential employers and demonstrate that you already possess the skills and drive that make you a talented employee. There are plenty of options to work for smaller tight-knit companies and the recognisable big-named brands that will still help you develop the industry related and soft skills necessary to be successful in a marketing career.

Unsure about what a work placement could involve? You should’ve asked!

Apprenticeships

An apprenticeship in marketing will give you the necessary skills and experience to succeed in this industry. You’ll be working with employers, learning on-the-job and the ability to apply what you learn from your qualification to your role. Even better, you’ll be paid a salary while you study, and all your training costs will be covered. Marketing apprenticeships are your chance to gain valuable experience, build contacts in the industry and earn some cash from day one whilst gaining your qualification. They are also available at all levels up to a degree apprenticeship level. Here are some apprenticeship opportunities for you to consider:

• Level 3 – Advertising and media executive
• Level 3 – Digital marketer
• Level 3 – Event Assistant
• Level 4 – Marketing Executive
• Level 4 – Public relations and Communications Assistant
• Level 6 – Marketing Manager

Want to know what apprenticeships are all about? We have you covered!

Degree Apprenticeships

A marketing degree apprenticeship is an excellent option to consider if you wish to pursue a career in this industry. Not only will you gain the same experience as if you were a ‘normal’ employee at a company, earning a salary and making connections, but you will also earn a degree that is paid for by your employer. Here are some degree apprenticeships to consider:

• Level 6 – Digital Marketer Integrated Degree

Is a degree apprenticeship up your street? We’ll help you know!

University

Going to university is the chance to earn some independence and get to grips around the theoretical knowledge of the industry you may wish to pursue a career in once you graduate. You’ll be able to choose the units you wish to specialise in – from social media, to email campaigns or even B2B outreach, and apply these skills you learn to your job once you enter the workplace. You could also spend a year in industry which will give you the practical experience in the marketing industry that many employers desire.

• Marketing BA (Hons)
• Marketing Management BSc (Hons)
• International Marketing BSc (Hons)
• Business (Marketing) BA (Hons)
• Marketing and Communications BA (Hons)
• Media, Marketing and Public Relations BA (Hons)
• Business Management and Marketing BA (Hons)

Want to know what graduate jobs are all about? We can help!

Graduate Jobs

There are a huge number of opportunities open to graduates of all degree backgrounds in the marketing industry. You may not necessarily be required to hold a marketing degree when pursuing a career in this sector, though related degree subjects are useful. Many employers also offer graduate schemes to provide you with a high-level of structured training and support to develop your skills to give you an insight into the marketing functions of a business.

Other routes

Many people in the marketing industry stumble upon the role accidentally. So, if you’re worried that you may not have the correct qualifications to pursue a career in the marketing sector, don’t fret. Employers value experience in this industry, if you can prove that you have plenty you will be in a good position to succeed.