Between June and August 2024, Movement To Work partnered with The Prince’s Trust, GetMyFirstJob, Microsoft, and Accenture to explore how generative AI (Gen AI) can support individuals aged 16 to 30 who are not in education, employment, or training (NEET). The study collected 173 responses from NEET young people across the UK, aiming to explore the barriers they encounter in accessing employment, as well as how they engage with, or refrain from using, AI in their job search. This blog shares the findings and explains how you can use AI to help towards securing employment.



Simplifying AI Jargon

Generative AI is advanced technology that can generate text, images, and provide support during tasks like navigating the application process when finding a job. It helps with everyday tasks, increases productivity, and speeds up the completion of important work like applying for a job, making the overall process less daunting and more efficient.

 

Why Generative AI Matters Now

With the job market ever changing, it is important to use new tools that are newly introduced to make sure your skills are up to date. Generative AI is one such tool that makes job searching easier and can help you get noticed by employers. Employers are beginning to value candidates who can use AI, as it shows creativity and adaptability. By using generative AI, NEET people can overcome the common “no experience, no job” issue and significantly improve their chances of landing a job in today’s competitive market.

 

Key Findings from the Research

The study highlighted several important insights about how NEET people view and use generative AI:

·        Among NEET respondents, 85.5% claimed they knew what generative AI is, and of those, 48.6% reported they have knowingly used it. This number reflects the rise in the number of candidates turning to AI to help with tasks.

·        Generative AI can help NEET people overcome difficult barriers in the job market, such as complex and lengthy applications, which respondents identified as a major challenge.

·        Despite its potential, only 14.5% of respondents used AI to help them apply for jobs, with nearly half (48.6%) concerned it might harm their chances of being hired. This shows a need for clearer information on the benefits of AI and more transparency from employers regarding their views on its use during the application process.

·        26.6% of all respondents used gen AI in some steps of the application process. While 12.1% only used gen AI for ‘indirect’ tasks like researching roles or practising interviews.

 

How you can use Generative AI Throughout the Application Process

Generative AI can simplify various stages of the job search for NEET individuals, making the entire process smoother and less daunting. Here is how:

·        17.9% of respondents reported having a medical condition that slightly decreases their ability to carry out daily activities. AI tools can help you quickly find job vacancies that match your skills and interests, reducing time spent scrolling through job boards.

·        Generative AI can offer support in creating a professional CV that is free from grammatical and spelling errors, while highlighting your skills and experience making it stand out to potential employers. This is especially beneficial for the 9.8% of individuals that reported English is not their first language.

·        AI can help you create cover letters for each job, ensuring your application is specific to the employer and position.

·        Generative AI can guide you through the application process, making sure all fields are filled out correctly and professionally.

·        AI tools can also help prepare you for interviews by offering practice questions and feedback, improving your confidence and readiness.

 

Additional Insights

The research uncovered other factors affecting NEET young people’s job search experience:

·        Many respondents (24.9%) reported long-term physical or mental health conditions. Generative AI can help craft job applications that emphasise strengths while accommodating limitations, making the process more inclusive.

·        For those with caring responsibilities (8.7%) or who are parents (8.1%), AI can streamline the job application process, saving time and reducing stress.

 

Employers’ Perspectives

The study found that most employers see candidates using generative AI as a sign of resourcefulness, innovative thinking, and adaptability. As AI becomes more integrated into the workplace and society, entry-level job requirements will likely shift over the next 3 to 5 years. By demonstrating effective use of AI, NEET people can stand out as forward-thinking candidates who are ready for the changing demands of the workplace.

 

Looking ahead

The research conducted by Movement to Work highlights how generative AI can make the job search process more efficient and accessible for NEET individuals. By using these tools, young people can improve their employment opportunity, overcome barriers, and build a brighter future.


Free AI training opportunities

·       The AI Skills Navigator, developed by Microsoft, offers free tailored learning modules to help individuals upskill in AI.



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