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Market research data analyst apprenticeships

Creative and media | Science and research

Market research data analyst apprenticeships - where to start

You can get into this job through

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role
  • a graduate training scheme
  • specialist courses run by professional bodies


    • University

    You'll usually need a degree or postgraduate qualification that includes data analysis, like: 

    • maths and statistics 
    • marketing and analytics 
    • business and marketing 
    • data science 
    Some market researchers focus on understanding what customers think and feel to give insight into products and services. Relevant degree subjects for this role include psychology, social sciences and sociology. If you want to specialise in an area like medical or economic market research, you'll find it useful to have a postgraduate master's degree or PhD in statistics or applied statistics.

    You'll usually need 2 or 3 A-Levels, or equivalent, including maths. You'll need a degree in a relevant subject for postgraduate study. 

    College
    You may be able to apply for a junior analyst position with a company after doing a Data Analyst Technician T Level at college. You'll usually need 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths.

    Apprenticeship
    You may be able to start by doing a higher apprenticeship as a data analyst. You'll usually need 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent. 

    Work
    You could start as a research assistant, and move into statistical work after getting more experience and doing qualifications on the job. 

    Other Routes
    You could apply for a place on a graduate training scheme with a market research company and start as a junior analyst. You'll need a relevant degree or postgraduate qualification to apply. You could get a marketing qualification like those offered by The Chartered Institute of Marketing, which often include a market research focus. Knowledge of social media analytics will be useful. 

    Professional and industry bodies
    You could join the Royal Statistical Society and The Market Research Society, for professional recognition and training opportunities.

    Market research data analyst apprenticeships - what it takes

    Skills and knowledge

    You'll need: 

    • analytical thinking skills 
    • to be thorough and pay attention to detail
    • the ability to use your initiative 
    • excellent verbal communication skills 
    • customer service skills 
    • maths knowledge 
    • ambition and a desire to succeed
    • business management skills 
    • to be able to use a computer and the main software packages confidently

    Market research data analyst apprenticeships - what you'll do

    Day-to-day tasks

    In your day-to-day duties you may: 

    • speak to clients to understand their needs 
    • write proposals, describing how research will be carried out 
    • manage relationships with clients 
    • advise researchers about survey methods and design 
    • project-manage teams 
    • check the quality of the data collected 
    • analyse the data using statistical software programs and computer models 
    • present results in a useful way, through talks, written reports, graphs and tables
    • explain findings to market research executives
    Working environment
    You could work in an office.

    Career path and progression - Market research data analyst apprenticeships

    With experience, you could progress into management, or become a self-employed market research consultant.

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    Great career prospects

    Employers think apprentices are 15% more employable than those with other qualifications. In fact, many large employers train their graduates and apprentices together!

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