- GMFJ Reference
258302
- Wages
£26,000 p/a
- Hours
37.50 per week
- Date Posted
06/03/2025
- Start Date
01/09/2025
- Approx. Duration
15 Months
- Location
London
- Status
Now Taking Applications
- Sector
Marketing
- Opportunity Type
Advanced Level 3
- Apprenticeship Standard
Multi-channel marketer (ST1031)
- Employer
M&G Investments
Description
The Role:
We are looking for a highly motivated apprentice who is interested in working in Financial Services and wishes to pursue a career in Brand and Marketing.
The role of the Brand Apprentice involves developing and implementing brand and marketing strategies to promote products and/or services. This includes creating online and offline content, videos and social media, supporting the running of brand advertising campaigns, analysing results, and optimising strategies to reach target audiences.
The Brand Apprentice will also support on brand operations working with our key creative and media planning agencies and working on processes and projects to support effective brand operations.
Sat within the Asset Management side of the business and working on brands including M&G Investments, M&G Real Estate and Infracapital, this role will be perfect for someone who is interested in learning the basics of brand marketing within a fast-paced Brand and Digital Marketing Team.
The successful applicant will be exposed to various brand projects and will work closely with other teams within the business, helping our function to deliver against our brand, marketing and business objectives.
Key Responsibilities for this role:
- Develop and execute brand marketing campaigns across various channels, including email, social media, SEO and display advertising.
- Manage and optimise brand advertising campaigns to maximise ROI and achieve KPIs.
- Manage the sign off and maintenance of brand assets via Aprimo, M&G’s digital asset management platform.
- Support with the analysis of brand campaign performance using Google Analytics, social media analytics tools, and other relevant platforms.
- Conduct market research to identify new opportunities and trends in brand, marketing and partnership activity.
- Collaborate with the Content Team to create engaging and compelling content for brand.
- Prepare regular reports on brand marketing performance and insights to present findings to management.
- Stay up-to-date with the latest brand marketing trends and best practices.
- Coordinate with internal teams and external agencies to ensure seamless execution of brand projects and processes.
For more information about this vacancy please contact BPP Professional Apprenticeships on 01133 500 333 (Ref ID: 258302)
- Ability to build good relationships internally and externally.
- Creative thinker and a passion for problem solving.
- Confident and effective communicator (both written and verbal).
- Passionate about being in a work environment that embraces and values diversity.
- Ability to learn MS Office skills and planning tools, particularly Outlook, MS Excel and Aprimo.
- Good organisation and prioritisation skills, with a keen attention to detail.
- Three A-levels (grade A-C) or equivalent AND GCSE English and Mathematics (grade 4 - 9)
As a Digital Marketing Apprentice with M&G, you will undertake the Level 3 Multi Channel Marketing Executive Apprenticeship. The apprenticeship will be delivered through a blend of live online learning, pre-recorded lectures, and face to face inductions and masterclasses
This is a fixed term contract for 15 months upon which the business may decide to retain, subject to the Apprentice performance, headcount, and available funding. If recruited into a permanent role, the individual will follow the career progression applicable to the specific role/department.
- We are looking for a confident individual with a positive outlook, can-do attitude, and aspiration to want to progress.
- We are looking for someone that looks at problems and situations differently – how can this be done better?
- The successful applicant will have powerful desire to learn and a genuine interest in Marketing, Brand & Digital.
- Applicants who succeed with us are self-motivated, capable of building and maintaining relationships and work effectively as part of a team.
- The applicant would ideally have an inquisitive nature and be curious. The successful applicant should feel confident to use their own initiative and work alone where required.
Upon completion of the apprenticeship, there may be opportunities for career progression within our Digital Marketing team or other relevant departments based on performance, business needs, and available opportunities. If recruited into a permanent role, the individual will follow the career progression applicable to the specific role/department.
We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality or disability we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.